Sponsorship Toolkit
Insights for rights holders

Practical guides for rights holders.

How to value your inventory, build pitches that win, monetise fan data, find better sponsor prospects, and prove ROI.

Valuation
5 min read

How to value your sponsorship inventory before you take it to market

A defensible valuation does three things — justifies price, gives sponsors a ROI story, and keeps you in control. Here's how to build one.

Pitching
5 min read

The 4-part pitch framework that wins sponsorship deals

Diagnosis, audience relevance, business impact, valuation. The framework that flips the deck around the brand's problem.

Data
5 min read

How to use first-party fan data to attract better sponsors

Sponsors don't buy reach any more — they buy audiences. Here's how to turn your fan touchpoints into a commercial asset.

Category
5 min read

Stop pitching the same five categories: a smarter way to identify sponsor prospects

Car, telco, bank, beer, airline — saturated. Use the seven-signal playbook to find the categories actually looking to invest.

ROI
5 min read · Featured

The five sponsorship ROI metrics every rights holder should commit to

Brand uplift, EMV, direct commercial uplift, audience growth, activation effectiveness — the metrics that win renewals.

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