Sponsorship Toolkit
Free tier-1 sponsorship industry toolkit

Sharper sponsorship decisions, greater sponsorship ROI.

Size the potential business impact of an audience, present the advertising value of sponsorship assets, and show how a property benchmarks to peers.

The toolkit

Free and Simple tier-1 sponsorship industry tools. View examples or start with a blank template in one click.

Free

Impact Sizer

What's my ROI?

Estimate business impact, ROI and break-even scenarios of extant or prospective sponsorships.

Free

Asset Valuation

What's the advertising value?

Build a sponsorship asset table and visualise total value by category.

Free

Benchmarking

How does this property compare to similar opportunities?

Score a new opportunity against peer properties on weighted criteria, and back out a market-implied fee.

Free reports & templates

Free

Pitch Deck Template

Fill the 4-part framework — Diagnosis, Audience, Impact, Valuation — and download a ready-to-edit outline.

Free

Fan Data Maturity Assessment

12 questions, 5 minutes. Benchmark your first-party fan data and get the top 3 gaps to fix.

Free

Growth Category Playbook

Seven enduring signals for spotting which categories are about to invest in sponsorship — with a diagnostic you can apply to any property.

Free

Sponsorship ROI Scorecard

Grade your reporting across the 5 metrics that drive renewals. Get a maturity tier and where to focus next.

Latest from the blog

Valuation · 5 min read

How to value your sponsorship inventory before you take it to market

A 5-step method for building a defensible valuation that holds up in a CMO conversation.

All posts
Read the full blog →

Pitching, fan data, category intelligence, ROI measurement.

Available with consultation

How it works

1

Pop in your email

Single-use unlock. We will follow up with you to see if we can provide any support.

2

Pick a tool

Each app launches with a worked example. Click "Blank" to start from scratch.

3

Tweak the inputs

Charts and totals updated live - download the visualisations.

Register for a free consultation

Get free access to our sponsorship toolkit — make sharper decisions.