Sponsorship Toolkit

Sponsor Pitch Deck Template

Fill in the four parts of the framework below. When you're done, hit Download outline to grab a Markdown file you can hand to a designer, paste into Google Slides, or expand inline.

1

Diagnosis — the brand's actual problem

Open with the brand's challenge in their own language, not your asset list.

2

Audience Relevance — fan-brand fit, with data

No adjectives. Use research, behavioural and first-party data.

3

Business Impact Modelling — forecast the uplift

A defensible model the brand's CMO can take to a board meeting.

4

Asset Valuation — package and price

Three tiers, each with a stated value range and what it delivers against the diagnosis.

Measurement commitment

Always close with how you'll measure success in year one.